SELFMADE FITNESS
Branding Case Study
Background:
Selfmade Fitness carved out its space in Akron, Ohio, representing a beacon of determination and the embodiment of hard work through its independent fitness wear brand. Positioned for those unafraid to embrace hard work, the brand aimed to inspire resilience and a self-made spirit in every individual it touched.
My Role:
Stepping into a pivotal role, I undertook the challenge to conceptualize and build the brand from the ground up. My responsibilities spanned a wide spectrum, ranging from nurturing the brand's story to life to manifesting its ethos through apparel design, and laying down the foundations of an ecommerce website that would serve as the brand's digital fortress.
Results:
The partnership between my expertise and the vision for Selfmade Fitness forged a brand resonating strongly with its target demographic:
Engaging Brand Narrative: The brand narrative, centered around hard work and self-reliance, struck a chord with the audience, resonating with their experiences and aspirations.
Distinct Visual Identity: The visual identity carved a unique niche in the market, offering a fresh yet grounded perspective through its branding elements.
Empowering Apparel: The clothing line emerged as a representation of strength, resonating with the spirit of being self-made, encouraging wearers to embody their ethos openly.
User-Friendly Ecommerce Website: Beyond a straightforward shopping platform, the website fostered a community, encouraging users to embrace the journey towards becoming self-made, facilitating not just easy purchases but nurturing a space for like-minded individuals.