Client: Comrod
A Comprehensive Design and Marketing Journey
Overview:
Comrod is a leader in designing and manufacturing tactical antennas, marine antennas, antenna systems, tactical support masts, power supplies, and composite utility pole systems.
Comrod Defense Profile:
Collaborating closely with the client, I orchestrated the design of a 32-page booklet, showcasing Comrod's diversified product sectors and their flagship products. My responsibilities spanned from layout design to tailored Photoshop enhancements of provided images, and guiding the art direction for icons.
Social Campaigns
Teaming up with a seasoned social media specialist, we crafted an Instagram brand awareness blueprint. Additionally, we devised social posts to highlight Comrod's presence in tradeshows. I undertook the design of the visual elements for these posts and orchestrated their scheduled releases via Loomly.
ETAMS User Manual:
Partnering with Downie Photography for exceptional product imagery, I shaped a user manual for Comrod's ETAMS product. Intended for both marketing and training endeavors, this manual later served as a foundational style reference for subsequent product manuals.
MLV User Manual Creation:
This project demanded a diverse skill set. Donning the hats of photographer, art director, and project manager, I, along with my team, embarked on a hands-on exploration. Observing the on-site assembly of the nearly 100 ft high product, we meticulously documented every step. The outcome was a comprehensive 96-page training/user manual, encapsulating the product's functionality in detail.
