Client: New Holland Engineering
A Reinvented Brand
Objective:
Establish a fresh brand identity for New Holland Engineering, aligning with the new owner's future vision, emphasizing the blend of modern simplicity and product reliability.
Design Collaboration:
Teamed up with Kelsey Tweed of Tweed Metal Design to craft a distinctive logo and identity system. The resultant design - modern, structured, and minimalistic - mirrors the straightforward essence of the business and the product's simplicity. The overlapping NH symbolizes gutter hangers, while the crisp lines and bold aesthetics underline the brand's reliability.
Designed a suite of business essentials, including business cards, letterhead, mailing labels, and envelopes.
Branding Extensions:
Website Design & Development:
Recognizing a growing demand among businesses for autonomy over their websites, I developed New Holland Engineering's site on Squarespace. This platform empowers the client with:
Seamless domain registration.
Consolidated yearly hosting.
Easy maintenance.
Integrated email marketing capabilities.
Visit the site here: www.newhollandengr.com
Direct Mail Campaign:
In collaboration with the client, I orchestrated a direct mail campaign, extending free product samples. This approach not only acquainted customers with the product firsthand but also unveiled the rejuvenated brand distinctively.
Features of the direct mail postcard:
Promotion of free samples.
Detailed display of the product range and options.
A specialized landing page link for information collection and order placements.
Results (First Two Weeks):
Reached out to 1,500 potential customers.
Garnered 50 responses.
Dispatched 20 free samples.
Welcomed 6 new customers.
Recorded sales of over 10,000 products to non traditional distributors.
