Client: Advizex & Dell Technologies
Marketing an APEX Service
Objective:
To augment awareness of Dell APEX's capabilities and underscore Advizex's proficiency in crafting, orchestrating, and managing this offering, supplemented by their adept managed services.
Research:
A deep dive was initiated to thoroughly understand Dell APEX’s offerings and the value proposition of Advizex. This involved comprehensive web research, video analysis, and engaging with personnel from both Advizex and Dell to gather firsthand insights.
Execution:
In collaboration with the Advizex marketing and Leadership team, the following stratagem was executed:
Strategizing: An initial blueprint involving brainstorming and wireframing was devised, which subsequently received the nod from Advizex stakeholders.
Initial Drip Campaign: This phase saw the development of a drip campaign characterized by A/B tested landing pages and crafted email sequences.
Social Media Engagement: Over 30 distinctive social media posts were created, amalgamating both static and motion graphics and targeting specific landing pages to gain enriched traffic insights.
Microsite Landing Page: A post-drip campaign involved constructing a robust landing page on the Advizex and Dell APEX microsite, designed to channel consistent traffic from various social platforms and ads.
Advertising: The campaign leveraged display and LinkedIn ads, highlighting the synergistic relationship and potent strengths of the Dell APEX and Advizex collaboration.
Outcomes:
The campaign garnered several accolades and positive feedback:
Media Recognition: Industry stalwarts like CRN spotlighted Advizex's front-runner role in pioneering consumption IT solutions.
Increased Market Interest: The market witnessed a heightened interest from both competing firms and venture capitals, keeping a close watch on Advizex's industry movements.
Affirmative Nods from Dell: Dell consistently hailed Advizex for setting a high bar in marketing endeavors and sales initiatives revolving around the Dell APEX solutions.
Conclusion:
The Advizex and Dell APEX campaign demonstrated the power of strategic collaboration and innovative execution, effectively spotlighting the Dell APEX capabilities through the lens of Advizex’s expertise. It paved a path of substantial growth and notable industry recognition, setting a solid groundwork for future endeavors in a highly competitive market space.