Client: Advizex & HPE
Standing Out in the Market
Objective:
Elevate awareness of HPE GreenLake's capabilities and highlight Advizex's proficiency in planning, executing, and managing this offering, complemented by their managed services.
Research:
Conducted thorough web research, examined videos, and interviewed both Advizex and HPE personnel to comprehend GreenLake's offerings and Advizex's value proposition.
Execution:
Collaborated with the Advizex marketing team and an external consultant to strategize the campaign, encompassing brainstorming, wireframing, and presenting the devised plan to Advizex stakeholders.
Developed an initial drip campaign with A/B tested landing pages and email sequences.
Produced over 40 diverse social media posts, integrating both static and motion graphics, targeting specific landing pages for enhanced traffic insights.
Introduced video interview kits for Advizex and HPE staff, enabling them to record personalized Zoom-style videos during the pandemic. Managed direction during these sessions, processed the raw footage, and curated finalized videos for marketing platforms and YouTube.
Post-drip campaign, constructed a dedicated landing page on the Advizex and HPE microsite to consistently drive traffic from social channels and ads.
Rolled out display and LinkedIn ads accentuating the symbiotic relationship and strengths of HPE GreenLake and Advizex.
Outcomes:
HPE recognized Advizex as the "Partner of the Year" for their outstanding GreenLake sales.
Reputable media, like CRN, spotlighted Advizex's pioneering role in consumption IT.
Rival companies and venture firms began exhibiting heightened interest in Advizex.
HPE consistently commends Advizex for leading the pack in GreenLake sales and marketing endeavors.
